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Best Practices – Communications Advice from Big Duck

by the Coalition of Innovating Congregations

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At Yachdav, we were privileged to hear some inside tips from nonprofit communications specialist Sarah Durham, founder of Big Duck and author of Brandraising.  In their own words, Big Duck “combines nonprofit expertise, strategic thinking, and creative solutions to address your biggest communications challenges.”  Sarah's presentation offered some helpful tips and insights from their previous campaigns.  Here she is speaking on the concept of positioning – that big, differentiating idea that sets YOU apart.    

What were your take-aways from Sarah's presentation?  What is one thing your congregation will do differently?


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