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Communications Advice from Big Duck pt. 2 – Personality

by the Coalition of Innovating Congregations
If your congregation were an animal, what would it be and why?

How about a car?  Or a movie character?  Or a food?

Asking these kinds of questions can help you determine your congregation’s personality, which, as Sarah Durham explains below, is a key part of developing a communications strategy.

How would you describe the personality of your congregation?  How do you communicate that personality?

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