experiments, instruments & measurement book

Communications Advice from Big Duck pt. 3

by the Coalition of Innovating Congregations
In this final video from Big Duck's presentation at Yachdav, Sarah Durham talks about the importance of being audience-centric.  This is especially important in today's fast-paced, multimedia world; reaching and connecting with your audience is both more difficult and more vital to the success of our organizations.

How is your congregation audience-centric?  How do you put yourselves in the shoes of your congregants?  Leave your thoughts and suggestions in the comments!

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